Posted by: ecodestination | May 30, 2009

Mexico’s Selva de Aluxes eco community

Could it be? A truly eco-friendly jungle haven for those who can afford it you can live in without ruining the local ecosystem? Holy cow.

Selva de Aluxes is 300 acres between Cancun and Playa del Carmen. Currently in the works, lots are going at pre-sale prices. These lots are meant to have houses built on them.

And (do you hear the music?) they claim that officials are respecting “eco-friendly restrictions as a way of preserving the environment and natural habitat.” For fresh water, they are drilling into the earth to install a well, which is a lot better than trucking fresh water in every day like other establishments (even “eco” ones) do. Right on the homepage, it reads:

“We are dedicated to preserving the ecosystem with infrastructure standards that include the use of windmill turbines, solar panels, air generators and a host of other environmentally friendly techniques.”

There will be a community center with art shows and live music—ahem, noise and light pollution! (Remember their effects on the endangered sea turtles, anyone?) Well, its impact on the ecosystem would depend on location, noise level, and other factors. I’m still skeptical. And you know why you should be too? Because there will be a landing strip for small aircrafts. Really, it’s right on the homepage.

Sounds like these people have good intentions but they’re not very smart. Or they really don’t care about preserving the tranquility of nature for the benefit of the local ecosystem—and they’re bad at hiding it.

Apart from that, there aren’t many details yet. The wind and solar energy factor is comforting, however. And the drilling of the well instead of bringing in water.

Well, then, I’m hopeful. It is, in any case, some kind of step forward.

But, you know: it’s like all these eco retreats and activities and developments right in the midst of nature—if you were really eco, you’d leave it alone, right? That’s how I feel.

I mean, sure, it’s great to be in nature. I go to my local ecological reserve to paint, read, hang out by the water and hear the river’s soothing sounds calm me. But I’m not going to build a home there, even if my excrement was to exit my super excellent eco sewage treatment system smelling of wheatgrass. I just go, enjoy myself, pick up any trash I see, and go back home without causing any destruction.

But, hey, what are you gonna do? It’s not like we can shoot down everyone who walks all over nature. For now.



  1. I totally agree…truly eco=take only pictures, leave only footprints…

  2. […] blogged about companies and such that greenwash: so-called eco hotels that, when you look into what they are actually doing […]

  3. […] blogged about companies and whatnot that are guilty of greenwashing: so-called eco hotels that, when you look into what they […]

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