Posted by: ecodestination | May 9, 2009

Aldea Zama will swell Tulum’s population

I told you: rich white people

I told you: rich white people

Land in Tulum is going up in price due to the upcoming development of Aldea Zamá and speculations as to the local  population increase to come. Realtors actually expect Tulum’s population to swell large enough to surpass Playa del Carmen’s!

Wouldn’t that be awful? It would stop being Tulum, essentially. It would become more polluted. It would become poisoned with corporate interests—and it would show—much to the dismay of the locals in particular.

Not to mention that it would be located right next to the ecological national park and archaeological sites. Yet there is not one mention of the development aiming to prevent damaging the environment or being at all ecologically mindful.

Aldea Zamá will be placed close to downtown Tulum, encompassing residential lands, green park areas and commercial community zones. This part of Tulum is having its infrastructure prepared to host the coming corporate plague. Details as to the infrastructure alteration are hiding somewhere.

The people in charge try to sugarcoat it, you know, by saying it will be cozy. Check it: “We don’t want the people feeling as if they are living in a resort, spring break city, we want them to feel as if they are in a home and within a home community,” said Francisco de La Torre, sales director of the project.


As far as esthetics, the plan is to “embrace the Mayan ambience”—yet employ “contemporary styles.” Um, wouldn’t that kind of clash?

How is that supposed to “preserve the treasured Mayan cultural history”? Building freaking condos ain’t gonna do it!

They think meshing modern technology with “the skills of local artisans [and] indigenous materials” will make it fit flawlessly into Tulum. Yeah, and at the same time they will create a “European ambience.”

Are they stupid or lobotomized? No, wait: they just want your $. Clever fu**ers. I’m sure they’ll fool plenty of folks with their inconsistent promises.

So no wonder they expect the local population to increase—they’re building unsustainable condos for rich white people (come on, that’s their target demographic, you know it) at the expense of nature and archaeology.

Well that’s nothing new.

The only thing I like about Aldea Zamá is that they plan to encourage walking as the main mode of transportation…although even their model photo-illustration portrays a BMW right by the shops–but wait–I thought everything was going to be walking distance?

Oh, right: they lied.



  1. Whoever you are…don’t you realize that this whole world-wide financial crisis is about reigning inprofit for profit”s sake once and for all. The earth and all that live thereon cannot and will not take it. Duplicitousness will only bring bad results as well. Get with it! Co-operation, care and community are the key concepts now …

  2. Whoever you are, don’t you realize that this world-wide financial crisis is about reigning in profit for profit’s sake once and for all.The earth and all that live thereon cannot and will not take it. Denial and duplicitousness will ultimately only bring bad reults as well. The key concepts now are co-operation, care and community…let’s see it!

  3. You might be right.

    And I believe care and community involve outing hypocritical developments like Aldea Zama. See it?

  4. […] blogged about companies and such that greenwash: so-called eco hotels that, when you look into what they are actually doing to make […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


%d bloggers like this: